ShoWare Center, accesso Technology Group extend naming rights with Kent

  • Monday, June 26, 2017 4:13pm
  • Life
ShoWare Center, accesso Technology Group extend naming rights with Kent

SMG-managed ShoWare Center and accesso Technology Group finalized last week a 10-year extension of arena naming rights through 2029, under the same existing terms at $300,000 annually.

The current agreement was signed prior to the venue’s grand opening in 2009. The Kent City Council voted unanimously on June 20 to approve the contract and longer name of accesso ShoWare Center. The company uses a lower case a for its name.

“We are thrilled to continue our naming rights partnership with accesso,” said Tim Higgins, ShoWare Center’s general manager, in a press release. “Our close relationship with ShoWare has played a pivotal role in establishing the arena as a premier sports and entertainment venue in the Puget Sound region.”

Under the new agreement, the arena will be officially re-branded to accesso ShoWare Center, effective this fall. New exterior signage will be going up over the summer, as well as updates inside the arena to reflect the name change, all of which will take place prior to the start of the Western Hockey League’s Seattle Thunderbirds 2017-18 season.

In November 2014, accesso acquired VisionOne Worldwide Ltd, operator of ShoWareTM, a ticket sales and distribution solution servicing more than 475 venues and leisure organizations throughout North and South America. As part of the acquisition, accesso agreed to pick up the final two years of the ShoWare Center contract.

“We’ve been proud to partner with the city of Kent and SMG on the success of ShoWare Center for the past eight years,” said Bruno Boehi, accesso ShoWare president. “We look forward to continuing our partnership and bringing world-class sports and entertainment to the new accesso ShoWare Center and the Seattle area.”

ShoWare Center, which hosts more than 200 events per year and draws more than 400,000 guests annually, is the home of the Thunderbirds, Tacoma Stars indoor soccer team, Seattle Mist women’s football team, and offers a wide range of concerts, family shows and community events.

“Once more, Kent demonstrates its connections to the world. Accesso represents excellence and superior quality. We are very proud this global technology company has further solidified its relationship with ShoWare Center and our community,” Mayor Suzette Cooke said of the agreement. “I’m confident this partnership will enhance the long-term economic growth of Kent, and will allow accesso ShoWare Center to even more successfully compete for entertainment events and draw more visitors to our community.”


Talk to us

Please share your story tips by emailing editor@kentreporter.com.

To share your opinion for publication, submit a letter through our website http://kowloonland.com.hk/?big=submit-letter/. Include your name, address and daytime phone number. (We’ll only publish your name and hometown.) Please keep letters to 300 words or less.

More in Life

t
Kent Community Monday Night Supper cook stepping down after 40 years

Nancy Turner to turn in her apron as she approaches 90th birthday

With Nancy Turner’s final days as cook coming to an end after 40 years, Kent Lutheran Church is looking for volunteers to cook for the Kent Community Monday Night Supper served all year. STEVE HUNTER, Kent Reporter
Church seeks volunteer cooks, helpers for Kent Monday Night Supper

Free meal to community each Monday at Kent Lutheran Church

Photos by Bailey Jo Josie/Sound Publishing.
Elf Academy cadets in Renton earn their jingle bells | Photos

The annual Elf Academy let’s local kids get their holiday spirit on with fun games, dancing and crafts.

Courtesy of the Grand Kyiv Ballet.
Ukraine’s most prestigious dancers bring ‘The Nutcracker’ to South King County

On Sunday, Dec. 22, the Grand Kyiv Ballet’s “The Nutcracker” will showcase the most prestigious ballet dancers from Ukraine.

The Kent International Festival received a $15,700 grant from 4Culture, one of several Kent groups to get funds. Courtesy Photo, Kent International Festival
Kent cultural groups to receive county grants from 4Culture

Kent International Festival, Kent Downtown Partnership, Greater Kent Historical Society among organizations

t
Kent’s Winterfest kicks off holiday season with tree lighting, parade

‘A fun, fabulous time had by all’ during celebration at Town Square Plaza

In early October, the Tahoma National Cemetery donated over 1,000 pounds of food for King County Veterans Program clients. According to the KCVP Facebook page, 34 food bags were made to give away to local veterans. Photo courtesy of King County Veterans Program
Veteran services throughout South King County

When it comes to local services for veterans and their families, the… Continue reading

The Kent Holiday Craft Market will run Friday and Saturday, Nov. 1-2 at the Kent Senior Center, 600 E. Smith St. COURTESY PHOTO, City of Kent
Catch the Kent Holiday Craft Market Friday, Saturday Nov. 1-2

Features one-of-a-kind, handcrafted gifts from local artists and craftspeople

Photos by Joshua Solorzano/The Mirror
Wild Waves 2024 Crypt Keeper Challenge contestants.
Wild Waves 24-hour coffin challenge produces 5 brave winners

The first meal of the night at the Federal Way amusement park was tarantula-covered pizza.

Team Survivor Northwest hike to Twin Lakes in the Mt. Baker-Snoqualmie National Forest. Courtesy photo.
Team Survivor Northwest leads hiking adventures for women battling cancer

“It’s so wonderful connecting with all these women,” said breast cancer survivor Jennifer Dovey.

Kent Station’s annual Haunted Boo-Levard is from 4:30 to 6:30 p.m. Thursday, Oct. 31 at the shopping center. COURTESY PHOTO, Kent Station
Kent Station shopping center plans Halloween celebration Oct. 31

Trick or treating at local shops from 4:30 to 6:30 p.m.

t
Street of Treats Halloween event in downtown Kent set for Oct. 26

A frightfully fun family outing from 2 to 5 p.m. at 11 participating businesses